The TikTok Party House Next Door
As social media stars turn rented Los Angeles mansions into content-generating “collab houses,” neighbors are getting fed up — and the city is cracking down.
The new Sway House in Bel Air offers all the amenities its social media influencer tenants will require.
Photo courtesy TalentX
This summer, Los Angeles Mayor Eric Garcetti found himself generating international headlines for cracking down on a house party. On Aug. 19, city officials disconnected utilities at the Hollywood Hills home of Bryce Hall, Noah Beck and Blake Gray, young stars on the video platform TikTok who had turned their residence — a rented 8,500-square foot mansion known as the Sway House — into a “nightclub in the hills.”
The Sway House stood accused of hosting parties “in flagrant violation of our public health orders” during a pandemic. Never mind that some of the footage that generated outrage — an Instagram video showing shoulder-to-shoulder crowds drinking and dancing on tables — was shot at a blowout party at a different home, in Encino, roughly 15 miles west of the Hollywood Hills. The Sway House had already established a reputation for bad behavior among its neighbors, creating a “party war zone.”